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The main components of eCommerce email marketing include segmentation, personalization, automation, transactional emails like order confirmations and shipping updates, promotional emails for sales, discounts, and product launches, welcome sequences, cart abandonment reminders, re-engagement campaigns, and customer feedback requests. These elements work together to engage customers, boost sales, and build loyalty.

Your email marketing strategy should be reviewed and updated quarterly to stay aligned with your business goals and adapt to changing customer behaviors. However, if you notice shifts in performance metrics or launch new products, more frequent updates may be necessary to maintain effectiveness.

The success of email marketing is measured by key metrics like open rates, click-through rates, conversion rates, and overall ROI. Additionally, monitoring metrics like unsubscribe rates and customer lifetime value helps assess the long-term impact of your campaigns and identify areas for improvement.

Yes, you can cancel your subscription at any time. At Ecom Giant, we prioritize flexibility for our clients, ensuring there are no hidden fees or long-term commitments beyond the services you’ve already used.