Expert eBay Promotional Strategies Designed for Visibility, Profit & Growth

Our expert team manages your cost-per-sale campaigns through eBay Standard Promotion Mode. We optimize placements and daily rates to improve sales velocity. Using full-funnel control, we create keyword-level PPC campaigns with custom bidding and targeting—Perfect for high-competition categories and top-ranking ambitions.

• Strategically selecting products with higher sales potential
• Optimizing listing quality for better placement
• Adjusting rates based on competition and ROI
• Monitoring performance to refine and scale results
• Setting up campaigns with precise keyword targeting
• Organizing products into effective groups
• Setting individual bids for each keyword
• Optimizing daily to reduce wasted spend

Our specialists dig deep into data to find the highest-intent keywords and integrate them into your campaign. We align the product with what buyers search for. A dedicated team updates campaigns with negative keywords regularly to block low-quality traffic and irrelevant searches.

• Performing competitive keyword research using industry-leading tools and eBay-specific data
• Targeting keywords using match types: exact, phrase, and broad.
• Continuously expanding or refining keyword lists
• Improving visibility to the most relevant audience
• Driving qualified traffic that’s ready to convert
• Analyzing search term reports for traffic which fails to convert
• Adding negative keywords at the campaign and group levels
• Improving click-through and conversion rates
• Reducing spend on irrelevant traffic

We target product listings and categories to attract shoppers who love to compare multiple listings before buying. We identify where your conversions are coming from and tailor targeting and bids accordingly.

• Targeting competitor or complementary product pages
• Testing different product match groupings
• Optimizing listings based on CTR and conversion performance
• Segmenting traffic by location for targeted bidding
• Boosting bids in high-performing regions
• Suppressing listings in low-conversion areas
• Increasing efficiency in global or regional sales strategies

We organize your campaigns based on logical themes like product category, profitability, or seasonality for better control and tracking. Then, the team sets up custom bidding based on your need for growth, efficiency, or visibility. Your budget will be distributed where it performs best. We allocate daily and monthly spend based on high-performing items.

• Grouping products for clean campaign segmentation
• Structuring groups by sales velocity or type
• Creating scalable, easily optimized campaign layouts
• Choosing between dynamic and manual bidding models
• Setting smart bids based on ROAS and product margins
• Adjusting biddings in real-time during high/low competition

Our expert manages automated discovery and manual campaigns to give you the best output. A dedicated team always adjusts, tests and changes campaigns constantly. We never keep live campaigns static. Our team plans ahead of high-converting seasons and manages scaling, bidding, and targeting to ride peak trends.

• Launching auto campaigns to mine new search terms
• Transferring performance terms into manual setups
• Keep testing without losing control over spend
• Pausing underperforming keywords and groups
• Adjusting bids based on cost-performance analysis
• Testing new creatives or structures
• Developing winning strategies and eliminating wasted spend
• Build seasonal campaigns tied to real-time buyer intent
• Adjust bids and creatives for urgency
• Scale budgets for high-ROI periods
• Capitalize on trends and holidays

Our specialists improve core elements that impact eBay’s internal scoring. We continuously adjust bid on product performance, device, location, and competition.

• Tracking placement performance data
• Adjusting bidding by position type
• Prioritizing placements that drive higher conversions
• Avoiding low-performing or expensive spots
• Optimizing titles, descriptions, and images
• Ensuring product categories are accurate and adding item specifications needed
• Working toward compliance for better eligibility
• Applying dynamic bid modifiers based on insights
• Increasing or reducing bids without resetting the campaign

At Ecomgiant, our specialists compare performance across versions of creatives, structures and choose the high-performing option. A dedicated team adjusts campaigns based on how customers shop more, like mobiles, laptops, and tablets. We connect performance tracking with your seller dashboard to give you a full funnel view.

• Running A/B tests for listings, keywords, and campaign setup
• Monitoring results and applying findings to all campaigns
• Aligning campaigns with store traffic and conversion metrics
• Helping you interpret eBay dashboard insights
• Using insights to plan future inventory or marketing
• Adjusting bids for mobile, desktop, or tablet

Our experienced team tracks all critical campaign KPIs and uses the data to guide every optimization decision. We closely monitor outcomes, evaluate performance, and adjust strategies based on feedback. Our detailed reports help clients confidently plan their next steps.

• Monitoring impressions, clicks, CPC, CTR, and ROAS
• Using trend analysis data to refine strategies weekly
• Reporting weekly and monthly based on criteria and necessity