Listing Reinstatement
Recovered over 80% of suppressed, deactivated, and incomplete listings within the first 30 days of engagement.
A+ Content Rollout
Published branded A+ Content across 100% of eligible ASINs, leading to a 47% increase in product detail page conversion rates.
Brand Store Creation
Designed and launched a high-performing Amazon Brand Store with logical category flows, banners, and cross-selling modules.
Parentage & Catalog Optimization
Reorganized over 200 SKUs into structured parent-child listings, simplifying customer navigation and improving indexing.
Advertising Success
Reduced ACoS by 38% while doubling ad-attributed revenue with segmented keyword campaigns and automated bid adjustments.
Sales Growth
Achieved a 95% increase in total monthly sales over a 4-month period through optimized listings, PPC strategy, and catalog structuring.
GLAD is a well-known Home & Kitchen brand offering premium storage, trash solutions, and food protection products. With a strong presence in retail, GLAD aimed to scale its performance on Amazon by refining its digital shelf, optimizing paid campaigns, and leveraging Amazon’s enhanced content features. The brand partnered with EcomGiantz for a complete Amazon transformation — from catalog reinvention to strategic advertising management.
Challenges
- Suppressed & Inactive Listings
A large portion of listings were offline due to incomplete backend data, missing compliance fields, or Amazon policy violations.
- Poor Variation Structure
Many products were listed separately with no parent-child relationships, reducing discoverability and hurting sales.
- Generic, Low-Quality Content
Product titles, bullet points, and descriptions lacked keyword targeting and brand voice, leading to weak engagement and low conversion.
- No Brand Store or A+ Content
The absence of a Brand Store and A+ Content reduced brand storytelling opportunities and failed to differentiate GLAD from competitors.
- Weak Visual Assets
Product images were outdated, missing infographics, and didn’t comply with Amazon standards — resulting in reduced CTR and suppressed listings.
- Lack of Organic Visibility
The brand had no long-term SEO strategy. Listings weren’t optimized for current keyword trends or search behavior.
- Underperforming PPC Campaigns
Ad campaigns lacked structure and targeting logic. High ACoS and low ROAS were draining the ad budget without strong returns.
- No Amazon Posts or Content Marketing
The brand was missing out on free exposure and engagement through Amazon Posts, a valuable and underused branding tool.
Our Approach
To elevate GLAD’s Amazon performance, EcomGiantz implemented a fully integrated strategy focused on catalog optimization, SEO, creative enhancement, and ROI-driven advertising.
Catalog Management & Parentages
- Catalog Rebuild:
Reorganized 200+ SKUs into parent-child relationships by category (e.g., size, pack count), boosting visibility and improving customer shopping flow. - Attribute Completion:
Fixed missing dimensions, weight, material types, and category-specific backend attributes to restore suppressed listings. - Variation Structure:
Created flat file templates for grouped listings (e.g., trash bags by size and scent) to align with Amazon’s guidelines and improve indexing.
Listing Reinstatement & Product Creation
- Error Resolution:
Reviewed suppression alerts and reinstated over 80% of inactive ASINs by correcting backend errors and submitting supporting documentation. - New ASIN Creation:
Added 30+ new SKUs via bulk uploads, ensuring all images, compliance attributes, and fulfillment data were accurate from the start. - Policy Alignment:
Ensured all new and existing listings were fully compliant with Amazon’s content, image, and FBA packaging policies.
Visual & Brand Content Enhancement
- Image Overhaul:
Designed infographic-style images and new secondary shots to clearly communicate features, benefits, and use cases. - A+ Content Development:
Published branded A+ Content on 100% of eligible listings, including comparison charts, lifestyle banners, and brand messages. - Amazon Brand Store:
Built a multi-page Brand Store categorized by product lines and use-cases (e.g., kitchen storage, trash solutions), with rich visuals and promotional banners.
SEO & Listing Optimization
- Keyword Research:
Used Helium 10 and Amazon Brand Analytics to build keyword sets for each ASIN, targeting long-tail and high-converting terms. - Backend Optimization:
Filled in search terms, subject matter, and other hidden fields to boost organic indexation across all listings. - Ongoing Refreshes:
Set up a quarterly optimization plan to refresh listings with updated keywords based on trend data and competitor analysis.
PPC Advertising Strategy
- Structured Campaign Setup:
Rebuilt Sponsored Product, Brand, and Display campaigns by grouping keywords by intent and product relevance. - Budget Allocation:
Shifted ad spend to high-performing campaigns, paused bleeding keywords, and introduced aggressive branded bidding. - Real-Time Optimization:
Automated bid adjustments based on ACoS, conversion rate, and keyword profitability using custom rules and bulk operations.
Amazon Social Posts & Engagement
- Branded Content Rollout:
Created and published Amazon Posts weekly with lifestyle imagery and use-case messaging to increase organic reach. - Cross-Sell Engagement:
Linked Posts to related ASINs and store pages to keep shoppers within the GLAD ecosystem.
Monitoring, Automation & Reporting
- Performance Dashboards:
Delivered bi-weekly reports on organic rank, CTR, ACoS, inventory levels, and review sentiment. - Alert Systems:
Integrated listing suppression, pricing error, and low inventory alerts for fast issue resolution. - Workflow Automation:
Automated up to 65% of catalog and ad management tasks using bulk files and 3rd-party tools, reducing manual workload.
Results & Impact
Catalog & Product Improvements
- Reinstated 80%+ of suppressed/inactive listings in 30 days
- Created and launched 30+ new ASINs with 100% compliance
- Structured entire catalog into optimized variation listings
Visual & Content Enhancements
- Published A+ Content for all eligible listings
- Launched fully branded and shoppable Amazon Store
- Created 100+ infographic and lifestyle images
SEO & Organic Visibility
- 72% increase in organic keyword rankings
- 95% increase in monthly sales in 4 months
- Improved conversion rates on key SKUs by 60%
Advertising & Revenue Growth
- Reduced ACoS by 38%
- 110% increase in ad-attributed revenue
- 85% growth in new-to-brand customer purchases
Operational Efficiency
- 98% in-stock rate maintained with improved forecasting
- Reduced listing errors and suppressions by over 90%
- Automated 65% of recurring operational tasks
