Increase Sales and Dominate Your Market with Strategic Amazon PPC Advertising
Amazon is fiercely competitive, with thousands of sellers competing for consumer attention. Amazon PPC outperforms this competition by rising above the noise, increasing return on ad spend (ROAS), and claiming the top spot in Amazon Search Results. Our expert PPC management helps you rank higher on search results, increase visibility, reduce ACoS, and boost profitability.
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Amazon PPC - The Strategic Approach to Paid Advertising
Amazon PPC is an auction-based system where sellers bid for ad placement in Amazon Search Results and Product Pages. It’s designed to put your product in front of the right audience, and you only pay when shoppers click your ad. However, without the right strategy, it might lead to unwanted ad spending and poor conversions. Our experienced professionals help you drive targeted traffic to your listings and improve organic traffic.
Increase traffic and conversion with Sponsored Ads.
Comprehensive keyword targeting through keyword research and competitor analysis.
Rapid optimization through strategic bidding for lower ACos and higher ROI.
Organic Ranking analysis for continuous optimization.
Amazon PPC: The Smartest Way to Increase Traffic, Conversion, and Profit
Running an Amazon business without PPC is like setting up a store in a deserted location. No one will find you, and millions of products are competing for attention. Our expert PPC management ensures your brand stands out, attracts the right audience, and increases sales.
- Sponsored Products, Brands, and Display ads capture attention.
- Rank higher in the search results.
- Auto-adjust bids to protect margins.
- Grow repetitive customers with post-purchase targeting.
Amazon PPC ensures that even new sellers can rank high. Running PPC will accelerate sales and signal Amazon’s algorithm that your product is popular. Amazon’s algorithm organically ranks products with consistent sales from ads.
If your competitors run ads and you do not, you’re missing out on valuable exposure and sales. Our PPC expert team helps you adjust PPC for different goals, such as launching a new product or cleaning inventory.
Customized Amazon PPC Solution for Sustainable Growth with Experienced Professionals
Generic PPC management does not work in today’s Amazon landscape. At Ecomgiant, our experienced team develops high-performing AI-enhanced approaches to ensure your ads operate efficiently.
Our dedicated team will optimize all Amazon ad types, bidding strategies, competitor gap analysis, search term sculpting, and advanced targeting to bring you consistent revenue growth.
- 800+ Brand Growing Globally (From USA to Japan)
- Managing 50+ Listings with Amazon Choice Badge and Amazon Number 1 Best Seller Badge
End-to-End Amazon PPC Solutions for Every Stage of Your Business
Amazon PPC Management includes precise campaign structuring, optimized targeting, and continuous performance-based strategies. Our customized strategies ensure maximum impact.
- Strategic Amazon PPC Campaign
- Dynamic Bidding and Budget Optimization
- Advanced Product Targeting
- Performance Monitoring and Growth Reporting
- A/B Testing and Performance Evaluation
- Expansion Services to Grow More
At Ecomgiant, our dedicated PPC team develops campaigns customized to your business needs. The strategic approach to Amazon PPC ensures higher visibility and lower ACos. Our strategic campaign solution includes
- Increasing Visibility and Conversion with a Sponsored Product Campaign.
- Building Brand identity through Sponsored Brand Campaigns.
- Retargeting Shoppers on Amazon with Sponsored Display Ads.
- Separating high-performing and low-performing products to develop top-selling ASINs.
Our innovative bid adjustment system optimizes your campaigns hour by hour in real time. We adjust bidding based on day performance shifts, competitor pricing, and inventory levels. What we offer in the bidding services is
- Reducing ACoS and boosting ROI through an AI-driven bidding strategy.
- Hitting the target profitability with automatic price adjustment.
- Prioritizing top-of-search placements for maximum click-through rates and sales.
- Preventing mid-month spending crashes through budget pricing and continuous monitoring.
On Amazon, advanced product targeting allows you to place your products strategically in front of high-intent shoppers. Our professional team places your ads where they matter most within the relevant category. Our advanced product targeting services are
- Capturing potential customers from your competitors by placing your ads on their product pages.
- Expanding your reach by displaying your ads within relevant product categories through category targeting.
- Selecting specific ASINs to show your ads on high-performing or complementary product detail pages.
- Defend your market share by targeting your product detail pages.
- Targeting products that pair well with your own, such as phone cases with smartphones.
- Analyzing shopper behavior to refine targeting and optimize ad spending.
Through data analysis, our expert team prepares in-depth reports and strategic recommendations for continuous improvements. Our data analysis service includes
- Tracking and comparing ACoS, ROAS, and TACoS between last year or month.
- Identifying and eliminating non-converting terms with a regular search term audit.
- IAdjusting cross-campaign strategies for consistent growth.
- Aligning PPC campaigns with inventory, market trends, and business objectives.
Our professional specialists utilize A/B Testing strategies to fine-tune every element of your PPC campaigns. Our team identifies the best-performing strategies to increase conversion rates. A/B Testing services offer
- Experimenting with different Titles, Descriptions, and Ad images to find the most engaging combination.
- Optimizing titles and bullet points with high search volume keywords.
- Comparing broad, phrase, and exact match strategies.
- Monitoring A/B Test results and adjusting accordingly.
- Comparing top-of-search and rest of search placements.
- Eliminating underperforming ads, keywords, and placements.
Looking to scale globally? Ecomgiant’s expansion services are designed for brands ready to grow. Expansion services are
- Retargeting potential customers across the web by Amazon DSP Management.
- Creating fast-growing Amazon video ads for brand storytelling.
- Localizing and optimizing campaigns, expanding international marketplaces like Amazon Germany, Amazon CA, Amazon USA, Amazon UK, Amazon Italy, Amazon UAE, Amazon Japan, etc.
- Implement feed validation tools, set up real-time monitoring alerts, and create a checklist to prevent future suspensions.
- Optimizing ad placements based on high-performing keywords and competitor insights.
- Featuring your brand with custom banners and logo placement.
- Strategic Amazon PPC Campaign
- Increasing Visibility and Conversion with a Sponsored Product Campaign.
- Building Brand identity through Sponsored Brand Campaigns.
- Retargeting Shoppers on Amazon with Sponsored Display Ads.
- Separating high-performing and low-performing products to develop top-selling ASINs.
- Dynamic Bidding and Budget Optimization
- Reducing ACoS and boosting ROI through an AI-driven bidding strategy.
- Hitting the target profitability with automatic price adjustment.
- Prioritizing top-of-search placements for maximum click-through rates and sales.
- Preventing mid-month spending crashes through budget pricing and continuous monitoring.
- Advanced Product Targeting
- Capturing potential customers from your competitors by placing your ads on their product pages.
- Expanding your reach by displaying your ads within relevant product categories through category targeting.
- Selecting specific ASINs to show your ads on high-performing or complementary product detail pages.
- Defend your market share by targeting your product detail pages.
- Targeting products that pair well with your own, such as phone cases with smartphones.
- Analyzing shopper behavior to refine targeting and optimize ad spending.
- Performance Monitoring and Growth Reporting
- Tracking and comparing ACoS, ROAS, and TACoS between last year or month.
- Identifying and eliminating non-converting terms with a regular search term audit.
- IAdjusting cross-campaign strategies for consistent growth.
- Aligning PPC campaigns with inventory, market trends, and business objectives.
- A/B Testing and Performance Evaluation
- Experimenting with different Titles, Descriptions, and Ad images to find the most engaging combination.
- Optimizing titles and bullet points with high search volume keywords.
- Comparing broad, phrase, and exact match strategies.
- Monitoring A/B Test results and adjusting accordingly.
- Comparing top-of-search and rest of search placements.
- Eliminating underperforming ads, keywords, and placements.
- Expansion Services to Grow More
- Retargeting potential customers across the web by Amazon DSP Management.
- Creating fast-growing Amazon video ads for brand storytelling.
- Localizing and optimizing campaigns, expanding international marketplaces like Amazon Germany, Amazon CA, Amazon USA, Amazon UK, Amazon Italy, Amazon UAE, Amazon Japan, etc.
- Implement feed validation tools, set up real-time monitoring alerts, and create a checklist to prevent future suspensions.
- Optimizing ad placements based on high-performing keywords and competitor insights.
- Featuring your brand with custom banners and logo placement.
At Ecomgiant, our dedicated PPC team develops campaigns customized to your business needs. The strategic approach to Amazon PPC ensures higher visibility and lower ACos. Our strategic campaign solution includes
Our innovative bid adjustment system optimizes your campaigns hour by hour in real time. We adjust bidding based on day performance shifts, competitor pricing, and inventory levels. What we offer in the bidding services is
On Amazon, advanced product targeting allows you to place your products strategically in front of high-intent shoppers. Our professional team places your ads where they matter most within the relevant category. Our advanced product targeting services are
Through data analysis, our expert team prepares in-depth reports and strategic recommendations for continuous improvements. Our data analysis service includes
Our professional specialists utilize A/B Testing strategies to fine-tune every element of your PPC campaigns. Our team identifies the best-performing strategies to increase conversion rates. A/B Testing services offer
Looking to scale globally? Ecomgiant’s expansion services are designed for brands ready to grow. Expansion services are
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Social Media Marketing Common Questions & Answer
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What are the different types of Amazon PPC campaigns?
Amazon offers three main types of PPC campaigns. Sponsored Products promote individual product listings in search results and on product pages. Sponsored Brands showcases brand logos and multiple products in a banner format. Sponsored Display Ads retarget shoppers within and beyond Amazon.
How much does Amazon PPC cost?
Amazon PPC costs vary based on competition, industry, and bid strategy. The cost-per-click (CPC) typically ranges from $0.20 to over $5, depending on the product category and keyword demand.
How do I choose the right keywords for my Amazon PPC campaign?
Keyword selection is critical for success. We use Broad, Phrase, and Exact Match keywords, Search Term Mining, and Negative Keywords
What is ACoS, and why is it important?
ACoS (Advertising Cost of Sales) measures how much you spend on ads to generate sales. The formula is ACoS = (Ad Spend ÷ Ad Revenue) × 100. A lower ACoS indicates better profitability. Optimizing bids, targeting, and ad placements can improve ACoS.
How long does it take to see results from Amazon PPC?
Initial results can appear within a few days, but full optimization and performance improvements typically take 2-4 weeks. Continuous monitoring and adjustments help maximize ROI.
Should I run both manual and automatic campaigns?
Yes! Automatic campaigns help discover new keywords, while manual campaigns offer greater control over targeting and bidding. A hybrid strategy is ideal for sustained growth.
How do I optimize my Amazon PPC campaigns?
Optimization involves adjusting bids, refining targeting, using Placement Modifiers, and running A/B tests. Based on analysis, you eliminate non-converting keywords, improve ad performance, and boost conversions.
How can I reduce my ACoS while maintaining sales?
Lowering ACoS requires focusing on high-converting keywords, eliminating poor-performing search terms, adjusting bid strategies based on performance, and using AI-driven bid automation for efficiency.
What is TACoS, and how does it differ from ACoS?
TACoS (Total Advertising Cost of Sales) considers total revenue (including organic sales), while ACoS only factors in ad-attributed sales. A lower TACoS indicates strong organic growth alongside PPC success.
How does competitor product targeting work?
Competitor targeting allows you to place ads on rival product pages. This strategy helps capture competitor traffic and attract buyers looking for similar products.
What is Amazon DSP, and how is it different from PPC?
Amazon DSP (Demand-Side Platform) enables brands to run display and video ads across Amazon and external websites. Unlike PPC, DSP focuses on retargeting and brand awareness rather than keyword bidding.
Why do my Amazon PPC campaigns run out of budget too quickly?
Running out of budget could mean high CPC bids consuming funds too fast, no dayparting strategy to control spending across peak hours, and a broad keyword approach leading to wasted ad spend.
Can you manage my Amazon PPC campaigns for me?
Absolutely! Our expert team handles everything—from keyword research to bid optimization and performance tracking. We ensure lower ACoS, higher ROAS, and increased sales while you focus on growing your business.
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