Sales Growth
Launched a fully operational Shopify store with integrated Amazon sales channel, setting a strong foundation for consistent traffic and early conversions within 2 months of setup.
Custom Development
Designed and developed a pixel-perfect Shopify theme based on the client’s Figma file, including custom sections, global typography integration, and mobile-optimized layout.
Platform Integration
Successfully connected Amazon Marketplace using Shopify Marketplace Connect app, enabling inventory sync, order flow, and centralized product management.
Partnership Start
Partnered with EcomGiantz in early 2024 to build the Shopify store from the ground up and provide complete ecommerce infrastructure setup.
Brightway Pets – Built by Pet Parents, for Pet Parents
Brightway Pets, a passionate pet wellness brand founded by devoted animal lovers, needed a complete Shopify store built from the ground up. Their mission: to provide high-quality, trustworthy supplements that support pets’ health and happiness — all while delivering a warm, authentic shopping experience. With a clear vision and deep love for pets, they turned to us to bring their brand to life online — from design and development to product listings and Amazon integration. As a startup with no prior eCommerce infrastructure, they needed an end-to-end partner to turn their heartfelt mission into a fully functional, customer-ready Shopify store.
Challenges
1. Zero-to-Launch Store Build
The client approached us without any prior Shopify setup — no store, no theme, and no technical foundation. This required a complete store setup from scratch, including Shopify account creation, environment configuration, and development planning.
2. Pixel-Perfect Design Implementation
Brightway Pets provided a custom Figma design reflecting their warm, pet-loving brand identity. This included unique layout requirements, typography, colors, and interactive sections. Converting this into a responsive Shopify theme required deep customization beyond what standard themes allow, including implementation of custom fonts, icons, and storytelling blocks.
3. Amazon & Shopify Integration
The client needed real-time, bidirectional integration between their Shopify store and Amazon marketplace. This included syncing product listings, inventory, and order data using Shopify’s Amazon Marketplace App — all while ensuring compliance with Amazon’s strict listing requirements.
4. Brand Storytelling with Functionality
The brand had a heartfelt message as pet parents creating products for pets. They wanted this story communicated across the store with clear, interactive, content-rich sections — without sacrificing performance, speed, or responsiveness.
5. Seamless Domain Transition
Brightway Pets needed their custom domain migrated from an external registrar and fully pointed to Shopify hosting, with DNS settings correctly configured. The challenge was to ensure a secure HTTPS setup and zero downtime, particularly as the brand was preparing for public launch and initial marketing campaigns.
6. App Ecosystem Design for Growth
We had to identify, install, and configure essential third-party Shopify apps tailored for a new store. These included apps for product reviews (with UGC), abandoned cart recovery, SEO optimization, speed enhancement, and email automation — with minimal recurring cost and strong compatibility with the customized theme.
7. Product Listing & Categorization
The client’s initial product list was not in Shopify-compatible format. We restructured it, uploaded optimized listings with tags, variants, and metafields, and created clean navigation with clearly segmented product categories.
8. Mobile-First Optimization
Brightway Pets expected the majority of their customers to browse from mobile. We ensured the entire site — from custom sections to product pages — delivered a seamless experience on all screen sizes, optimizing both UX and speed.
9. Launch Readiness & Testing
As a brand new store, rigorous QA was required. We tested across browsers, devices, and user flows — from homepage scrolls to cart and checkout. We also verified analytics, Facebook pixel, and SEO meta setup for a clean post-launch growth path.
Our Approach
To bring Brightway Pets’ vision to life and ensure a professional, conversion-focused Shopify store setup, we followed a strategic, full-cycle eCommerce development process:
1. Complete Shopify Store Setup
We initiated the project by creating a development store under Shopify, ensuring a clean and scalable foundation. This included:
- Setting up Shopify plan and admin access
- Creating essential pages: Home, Shop, About Us, Contact, FAQs, and Policy pages
- Structuring collections and product types for future scalability
2. Figma-to-Shopify Conversion
Our developers carefully translated Brightway Pets’ Figma designs into a fully responsive, pixel-perfect Shopify theme:
- Integrated custom fonts and icon sets for visual brand consistency
- Created reusable custom sections for storytelling (mission, product benefits, testimonials)
- Built a mobile-first, fast-loading theme tailored to user behavior
3. Custom Section Development
To showcase product benefits, educational content, and trust signals, we:
- Developed dynamic sections like ingredient callouts, health benefit icons, and trust badges
- Added animation-ready blocks for interactive storytelling
- Allowed flexibility for client to manage content from Shopify’s theme editor
5. Domain Transfer & Launch Setup
We:
- Successfully transferred the client’s external domain to Shopify’s hosting
- Configured DNS settings for proper redirection and SSL activation
- Set up email forwarding and ensured secure, seamless launch
6. App Integration & Backend Optimization
Installed and configured Shopify apps essential for a new store:
- Loox Reviews for UGC and product credibility
- Klaviyo for email marketing and abandoned cart recovery
- PageSpeed Boosters for performance optimization
- Smart SEO for structured data and metadata optimization
7. SEO & Analytics Setup
- Conducted on-page SEO (title, description, schema, alt text)
- Integrated Google Analytics, Google Tag Manager, and Facebook Pixel
- Submitted site to Google Search Console and Bing Webmaster Tools
8. QA, Testing, and Training
- Conducted cross-browser and device testing
- Tested all conversion paths: product pages, add-to-cart, checkout
- Provided handover documentation and 1:1 training for the client’s team
Results & Impact
Professional Online Presence with Enhanced UX/UI
We transformed Brightway Pets’ vision into a polished, engaging storefront by implementing a fully customized Shopify theme based on Figma designs.
Key accomplishments:
- Integrated brand-specific custom fonts for a distinctive, friendly visual identity.
- Built visually cohesive custom sections like “Why Pet Parents Love Us”, “Supplement Benefits”, and “Before/After Success Stories”, each editable via Shopify’s theme editor for full control.
- Designed all sections to be mobile-first, ensuring a seamless experience across devices.
Faster Go-to-Market with Full Stack Implementation
By creating and launching the store from a development environment to live in record time:
- Reduced setup duration by 40% through our streamlined workflow.
- Enabled early product promotions and pre-launch buzz through placeholder SKUs and early-access waitlist forms.
- Leveraged Shopify CLI and Git versioning for smooth collaboration and deployment.
Optimized for Conversions with Functional Custom Sections
To drive more sales and engagement, we focused on performance-backed design:
- Developed trust-building elements like Loox-powered review sliders, product-specific UGC blocks, and satisfaction guarantees.
- Implemented a dynamic FAQ accordion, “Vet Approved” seal section, and feature-comparison tables — all managed as individual Shopify blocks.
- Included a custom sticky add-to-cart bar on product pages to reduce cart abandonment and improve mobile checkout rates.
Streamlined Inventory & Order Management via Amazon Integration
Through the Shopify Marketplace Connect App:
- Enabled real-time sync between Amazon and Shopify product listings, prices, and stock levels.
- Automated order imports from Amazon into Shopify for unified processing.
- Ensured all ASIN-linked products adhered to Amazon’s policy-compliant image and description standards, preventing listing suppression.
Built for Scale & Marketing Growth
We delivered a highly scalable eCommerce infrastructure:
- Modular custom sections allow the brand to launch new product lines without developer help — including future bundle offers and subscription-based wellness kits.
- Integrated Klaviyo, Facebook Pixel, and Google Analytics 4 to enable advanced segmentation and campaign tracking.
- SEO-ready templates for collection, product, and blog pages, complete with meta tags and JSON-LD schema markup.
Improved Operations and Customer Experience
- Set up Shopify Flow automation for low-inventory alerts, back-in-stock emails, and UGC follow-up requests.
- Enabled email marketing triggers and smart abandoned cart recovery through Klaviyo flows.
- Custom-designed “Happy Pet Guarantee” and “Track Your Order” pages to boost post-purchase satisfaction.
