Sales Growth
Achieved consistent month-over-month sales increase through listing optimization and FBA efficiency.
Listing Recovery
Resolved 70%+ of suppressed and incomplete listings within the first 45 days, restoring full catalog visibility.
Visual Optimization
Replaced outdated images and added Amazon-compliant visuals, leading to a 45% increase in listing conversion rates.
Custom Store Management
Set up a streamlined FBA listing workflow and backend structure to reduce manual errors and improve fulfillment speed.
Content Enhancement
Created high-converting product listings and A+ Content to boost organic visibility and buyer engagement.
Ongoing Optimization
Implemented continuous keyword refresh, performance monitoring, and backend health checks to maintain listing quality.
Partnership Start
Partnered with EcomGiantz in early 2024 for end-to-end Amazon store management and advertising services.
Brew Italia is a premium kitchenware brand with a focus on artisanal coffee accessories designed for both casual enthusiasts and expert home brewers. With sleek aesthetics and functional design inspired by Italian craftsmanship, Brew Italia combines elegance with performance. The brand aims to bring the café experience home—through thoughtfully designed coffee tools and accessories.
Challenges
- Incomplete & Suppressed Listings
Multiple product listings were missing critical fields like bullet points, keywords, and category-specific attributes. As a result, they were either suppressed or ranked poorly in search results, limiting discoverability and hurting sales. - Frequent Listing Creation Errors
Brew Italia’s internal team faced technical issues when uploading new SKUs—especially with FBA listings. Errors like missing dimensions, invalid variations, and backend misconfigurations caused listing delays and rejections. - Outdated & Non-Compliant Visual Assets
Many product images were outdated, low-resolution, or failed to meet Amazon’s updated guidelines (white background, size requirements, multiple angles). This affected click-through rates, user trust, and in some cases led to suppressed listings. - Disorganized Catalog Management
The catalog lacked a clear structure for variation relationships, parent-child listings, and backend tags. This made it hard for customers to navigate product options, and increased the risk of duplicate or fragmented listings. - Poor A+ Content Strategy
There was no A+ Content (Enhanced Brand Content) deployed across the catalog, missing the opportunity to tell a cohesive brand story, cross-promote products, and improve visual appeal on product detail pages. - No Ongoing SEO or Keyword Strategy
Listings were published with basic, one-time keyword research and were never optimized for trending or high-converting keywords. This led to stagnation in organic traffic and loss of competitive advantage. - Advertising & Organic Disconnect
Sponsored ad campaigns were running without alignment with listing content, keyword strategy, or sales goals—leading to wasted ad spend and poor ROI. - Inconsistent Brand Voice & Messaging
Each product listing had a different tone, style, and level of detail, creating confusion and a lack of trust among potential customers. - Limited Backend Health Monitoring
There were no processes in place to monitor stranded inventory, suppression alerts, or customer feedback loops. This reactive approach often resulted in delayed issue resolution. - Lack of Fulfillment Optimization
FBA inventory management was inconsistent, with frequent stockouts or overstock issues due to lack of forecasting and synchronization between sales velocity and replenishment cycles.
Poor Store Condition:
Our Approach
To resolve Brew Italia’s Amazon marketplace challenges and drive sustainable sales growth, we implemented a full-service store management solution focused on technical accuracy, brand consistency, and performance-driven advertising. Our strategy combined listing rehabilitation, image enhancement, backend catalog optimization, and data-led ad campaigns.
Listing Rehabilitation & Creation
- Structured Product Listings:
We audited all existing listings and rebuilt them using Amazon’s category-specific templates, ensuring all required fields were complete and compliant with Amazon’s data structure. - Error Resolution:
Fixed all listing errors including SKU mismatches, missing variation attributes, and FBA dimension inaccuracies—ensuring suppressed or incomplete listings were reinstated. - FBA Setup & Compliance:
Managed FBA inbound shipment plans, ensured accurate labeling and packaging requirements, and fixed backend issues causing ASIN-related fulfillment problems.
Visual Asset Overhaul
- Image Redesign:
Updated all primary and secondary images to meet Amazon’s current guidelines (white background, 1000x1000px+ resolution, 85% product coverage), and added infographic-style visuals for key features. - Brand Consistency:
Applied a uniform aesthetic and product angle across the catalog to reflect a cohesive, premium brand identity.
A+ Content and Brand Storytelling
- A+ Content Design:
Created visually rich A+ Content modules with comparison charts, educational elements, and cross-sell banners, significantly improving engagement and reducing bounce rate on product detail pages. - Brand Story Pages:
Launched Brew Italia’s Amazon Brand Story section to highlight their values, origin, and commitment to quality, building deeper trust with customers.
Catalog Structuring & Backend Optimization
- Parent-Child Variation Mapping:
Reorganized SKUs into logical parent-child relationships for better navigation (e.g., flavor variations, sizes), improving user experience and product visibility.
- Backend Cleanup:
Standardized product titles, bullet points, descriptions, keywords, and back-end search terms to enhance indexing and search performance. - Inventory Planning Integration:
Established forecasting systems and FBA restock triggers based on sales velocity, lead time, and seasonal demand, minimizing stockouts and overstocking.
Keyword Optimization & SEO
- In-Depth Keyword Research:
Used tools like Helium 10 and Jungle Scout to identify high-volume, low-competition keywords relevant to each product, in both frontend and backend fields. - Ongoing Listing Updates:
Implemented a quarterly refresh strategy to update listings with new keywords, trend-aligned phrases, and market insights for continuous visibility.
Amazon Advertising Strategy
- Sponsored Ads Optimization:
Launched keyword-targeted Sponsored Product and Sponsored Brand campaigns, structured by product category and performance tiers to maximize ROAS. - A/B Testing & Bidding Strategy:
Regularly tested ad creatives, adjusted bids based on ACoS and conversion rate, and reallocated budgets to high-performing campaigns. - Retargeting & Brand Defense:
Included Sponsored Display ads and branded keyword bidding to maintain visibility, retarget interested shoppers, and protect branded search results from competitors.
Monitoring, Reporting & Automation
- Performance Dashboards:
Set up bi-weekly performance reports tracking organic rank, conversion rate, ACoS, inventory health, and listing quality. - Automated Alerts:
Integrated alerts for listing suppressions, review spikes, and inventory low-stock thresholds using third-party tools and Seller Central APIs.
Results & Impact
Listing Recovery & Quality Enhancement
- Reinstated 100% of suppressed listings within the first month
- Increased Listing Quality Score across the catalog by 90%
- Enhanced product page aesthetics with updated, compliant imagery
Sales Growth & Visibility
- 120% increase in monthly sales within 90 days
- Ranked in Top 3 search results for 60%+ of core category keywords
- 75% growth in organic visibility without relying heavily on ads
Advertising ROI Boost
- Reduced ACoS by 40% through optimized ad campaigns
- Increased ad-driven conversions by 85%
- Improved ROAS with data-led bidding and segmentation
Catalog & Fulfillment Efficiency
- Standardized backend catalog structure across 100% of SKUs
- Reduced FBA stockout instances by 70% with automated planning
- Achieved a 98% FBA in-stock rate over 6 months
Operational Streamlining
- Automated 80% of listing, update, and error-resolution tasks
- Maintained over 99% listing compliance with ongoing monitoring
- Reduced manual workload by 60%, enabling the client to focus on growth
Client Testimonial
“EcomGiantz completely transformed the way we manage our Amazon business. From resolving suppressed listings to building a structured catalog and designing impactful A+ Content, they elevated our entire brand presence. The results were visible within weeks—higher traffic, stronger conversions, and improved ranking performance. Their proactive approach to PPC and ongoing SEO updates keeps our products competitive and consistently visible. They’re not just managing our account; they’re driving our growth as a true partner.”
