Increase in Sales
Achieved a 65% increase in online sales within 6 months of launching the optimized Shopify store.
International Markets
Focused on the UK market with plans and structure set up for future European expansion.
Days with EcomGiantz
Onboarded in July 2024 for Shopify development, custom features, and ongoing store management.
Barista And Co. is the exclusive UK partner of Bialetti, the world-renowned Italian brand celebrated for revolutionizing home coffee brewing with its iconic Moka Express. With a shared passion for quality and tradition, Barista And Co. collaborates closely with Bialetti to introduce the rich heritage of Italian coffee culture to the UK market. Their platform offers the full range of Bialetti coffee makers, accessories, and premium blends, making it easy for UK customers to experience the art of Italian espresso at home. Through exceptional customer service, curated content, and a deep appreciation for authentic coffee experiences, Barista And Co. continues to grow as a trusted destination for coffee enthusiasts seeking both style and substance.
Challenge:
Outdated Website Structure
The existing website lacked modern design standards, mobile responsiveness, and intuitive navigation, making it difficult for customers to browse or complete purchases efficiently.
Lack of Custom Features
The store was limited to default Shopify functionality, with no custom sections or components to highlight key products, promotions, or brand storytelling elements.
Inefficient Store Management
Product uploads, inventory updates, and merchandising were handled manually, leading to inconsistencies, errors, and a time-consuming workflow for the team.
Limited Conversion Optimization
The store lacked essential UX and CRO features such as strategic product placements, optimized landing pages, and performance-focused customizations to convert traffic into sales.
Our Approach:
To develop a sustainable and high-performing eCommerce presence for Barista And Co., we began by understanding their brand goals, analyzing the current website performance, and identifying pain points in the customer journey. Our strategy was then executed through the following integrated areas:
Website Development & Redevelopment
- Complete Shopify Theme Revamp: We restructured the entire website using a modern, responsive Shopify theme to enhance user experience across all devices, particularly focusing on mobile optimization.
- Improved Site Architecture: Simplified and streamlined navigation to ensure intuitive browsing, helping customers discover and purchase products more efficiently.
- Speed & Performance Optimization: Implemented performance best practices to reduce page load times and improve Core Web Vitals, enhancing both SEO and conversion rate.
Custom Development
- Custom Sections & Features: Developed bespoke Shopify sections for homepage promotions, product storytelling, and category highlights to better showcase Bialetti’s product range.
- Enhanced Product Pages: Introduced advanced product filtering, variant selection, and custom blocks to improve user interaction and conversion on individual product pages.
- Subscription & Bundle Options: Enabled advanced functionalities such as product bundling and subscriptions to increase average order value and improve retention.
Shopify Store Management
- Catalog Structuring & SKU Management: Organized and optimized product listings to ensure consistent categorization, clean navigation, and easy product discovery.
- Ongoing Maintenance & Updates: Regularly updated collections, banners, and content based on seasonal campaigns, new arrivals, and promotional strategies.
- Inventory Sync & Workflow Automation: Streamlined stock updates and order flow with automated processes, reducing manual tasks and improving accuracy.
Conversion Optimization & Brand Presence
- Homepage & Visual Storytelling: Used compelling visuals and brand narratives to communicate Bialetti’s Italian heritage and product quality.
- CRO Enhancements: Integrated trust badges, customer reviews, sticky add-to-cart buttons, and dynamic promotional banners to improve conversion rates.
- SEO Foundations: Ensured SEO-friendly structure, metadata, and schema markup for better visibility in organic search.
The Impact
- Successfully redeveloped the Shopify website with improved UX, resulting in a 140% increase in conversion rate within the first 3 months.
- Launched custom sections and product storytelling features that boosted average session duration by 60%.
- Streamlined catalog and backend processes, reducing store management time by over 40%, allowing the client to focus more on brand growth.
- Implemented CRO and mobile optimization strategies, leading to a 75% increase in monthly sales revenue compared to the previous version of the site.
- Established a scalable store infrastructure, paving the way for future international expansion and marketing integrations.
Previous Layout:
Comparison Between Last Year and This Year:
