Project Overview
Elevating Home Brewing with Italian-Inspired Coffee Craftsmanship
Brew Italia is a premium kitchenware brand with a focus on artisanal coffee accessories designed for both casual enthusiasts and expert home brewers. With sleek aesthetics and functional design inspired by Italian craftsmanship, Brew Italia combines elegance with performance. The brand aims to bring the café experience home—through thoughtfully designed coffee tools and accessories.
Our Shopify store went from ordinary to extraordinary with Ecomgiantz’s custom development solutions. The bundling feature has significantly increased our average order value, and their product listing optimization has boosted our visibility. Truly game-changing for our boutique!
Velora
Boutique Owner
Sales Growth
Achieved consistent month-over-month sales increase through listing optimization and FBA efficiency.
Listing Recovery
Resolved 70%+ of suppressed and incomplete listings within the first 45 days, restoring full catalog visibility.
Visual Optimization
Replaced outdated images and added Amazon-compliant visuals, leading to a 45% increase in listing conversion rates.
Custom Store Management
Set up a streamlined FBA listing workflow and backend structure to reduce manual errors and improve fulfillment speed.
Content Enhancement
Created high-converting product listings and A+ Content to boost organic visibility and buyer engagement.
Ongoing Optimization
Implemented continuous keyword refresh, performance monitoring, and backend health checks to maintain listing quality.
Partnership Start
Partnered with EcomGiantz in early 2024 for end-to-end Amazon store management and advertising services.
Challenges
Why Brew Italia Wasn’t Reaching Its Full Potential on Amazon
To resolve Brew Italia’s Amazon marketplace challenges and drive sustainable sales growth, we implemented a full-service store management solution focused on technical accuracy, brand consistency, and performance-driven advertising. Our strategy combined listing rehabilitation, image enhancement, backend catalog optimization, and data-led ad campaigns.
Incomplete & Suppressed Listings
Multiple product listings were missing critical fields like bullet points, keywords, and category-specific attributes. As a result, they were either suppressed or ranked poorly in search results, limiting discoverability and hurting sales.
Frequent Listing Creation Errors
Brew Italia’s internal team faced technical issues when uploading new SKUs—especially with FBA listings. Errors like missing dimensions, invalid variations, and backend misconfigurations caused listing delays and rejections.
Outdated & Non-Compliant Visual Assets
Many product images were outdated, low-resolution, or failed to meet Amazon’s updated guidelines (white background, size requirements, multiple angles). This affected click-through rates, user trust, and in some cases led to suppressed listings.
Disorganized Catalog Management
The catalog lacked a clear structure for variation relationships, parent-child listings, and backend tags. This made it hard for customers to navigate product options, and increased the risk of duplicate or fragmented listings.
Poor A+ Content Strategy
There was no A+ Content (Enhanced Brand Content) deployed across the catalog, missing the opportunity to tell a cohesive brand story, cross-promote products, and improve visual appeal on product detail pages.
No Ongoing SEO or Keyword Strategy
Implemented continuous keyword refresh, performance monitoring, and backend health checks to maintain listing quality.
Advertising & Organic Disconnect
Sponsored ad campaigns were running without alignment with listing content, keyword strategy, or sales goals—leading to wasted ad spend and poor ROI.
Limited Backend Health Monitoring
There were no processes in place to monitor stranded inventory, suppression alerts, or customer feedback loops. This reactive approach often resulted in delayed issue resolution.
Our Approach
End-to-End Amazon Store Optimization for Brew Italia: From Listings to Advertising
To resolve Brew Italia’s Amazon marketplace challenges and drive sustainable sales growth, we implemented a full-service store management solution focused on technical accuracy, brand consistency, and performance-driven advertising. Our strategy combined listing rehabilitation, image enhancement, backend catalog optimization, and data-led ad campaigns.
Listing Rehabilitation & Creation
- Structured Product Listings: We audited all existing listings and rebuilt them using Amazon’s category-specific templates, ensuring all required fields were complete and compliant with Amazon’s data structure.
- Error Resolution: Fixed all listing errors including SKU mismatches, missing variation attributes, and FBA dimension inaccuracies—ensuring suppressed or incomplete listings were reinstated.
- FBA Setup & Compliance: Managed FBA inbound shipment plans, ensured accurate labeling and packaging requirements, and fixed backend issues causing ASIN-related fulfillment problems
